Hi 👋, I’m Richelle
I use research-based insights to grow companies and inquiry-based insights to grow myself.
Currently:
Growing brands through customer research-based marketing, content, and strategy.
Learning woodworking.
Spending time in nature.
Most Recent Writing
Previously
Completed customer psychology research for Codie Sanchez’s Unconventional Acquisitions.
Completed product and market research for Napa Valley Wine Academy.
Completed Reforge’s live series on Product Led Growth Strategy.
Published in the November issue of Entrepreneur Magazine.
Featured in The New York Times for investing in real estate as an act of independence.
Published on Entrepreneur Online: Looking For A Million-Dollar Idea? This 3-Step Process Will Help You Find One.
Completed customer research and marketing strategy for David Perell’s Write of Passage program.
Completed research and created content marketing for Tiago Forte’s Building A Second Brain program and now a bestselling book. Saw up to 22% conversion increase on highest-performing pages.
Nominated to Missoula County’s Volunteer Impact Fee Advisory Committee Board.
Completed research for the rebranding of Build For Tomorrow: A podcast by Jason Feifer, editor-in-chief of Entrepreneur Magazine.
Volunteered to help three women negotiate and raise their annual salary by a total of $85k in 2021.
Worked with Death Wish Coffee to research and launch a new Medium Roast coffee that beat Q1 sales goals within two days.
Re-designed the Byte-By-Byte course with Sam Gavis-Hughson.
Completed research for Hologram (who successfully closed a Series B of $65 mill one year later).
Co-Wrote the Decision By Design course with Shane Parrish of Farnam Street.
Volunteered to sit vigil with the dying through No One Dies Alone.
Completed research for best-selling Author Nir Eyal’s website before the book launch of Indistractable.
Became a paraglider to overcome a fear of flying. (And happily retired after 40 flights.)
Completed research for Hydrant (who successfully closed a funding round of $8.5 million one year later.)
Created an automated course launch sequence and sales page for best-selling author Vanessa Van Edward’s People School.
Volunteered weekly to care for rescued critters ranging from bottle feeding an African Crested Porcupine to tending the talons of a Harris’s Hawk.
Carried out research for Ramit Sethi's product development team.
Helped scale Precision Nutrition’s internal systems to meet 10x customer service demand without increasing capacity.
Worked remotely while traveling to Mexico, Thailand, Vietnam, Slovenia, Croatia, and The Uk.
Helped re-write, script, and produce a 30-video certification program for an online sex education program.
Helped launch and organize National Voter Registration Day. Organized over 1,000 on-the-ground partner groups and broke the record for most people registered to vote in a single day (300,000 people in 2012). The event has since registered +4.7 million to vote in the U.S. and broke many more records.
Studied abroad in Honduras for a semester of high school.
Was an "unofficial" girl in the Boy Scouts. (Told the story to a live audience of 1,000+ people here.)